Sinergi | Brand Book Concept

Brand / Editorial / AI-assisted imagery

Contribution

An independent Synergy Design Works brand study across lifestyle imagery, apparel, and editorial design.

I developed this self-initiated concept to explore how Synergy Design Works could expand into a complete lifestyle brand. Drawing from coastal surf and skate culture, late-’90s streetwear, and Colorado’s mountain influence, I built a visual direction connecting apparel, accessories, campaign imagery, and retail experiences. The goal was to show how a recognizable identity could become a broader brand experience—with a consistent point of view across what people wear, the imagery they connect with, and the spaces they encounter.