PRBSG | Marketing Communications

Digital Marketing | Visual storytelling

Contribution

Peace River Botanical & Sculpture Gardens is a premier 27-acre sanctuary in Punta Gorda, Florida, that seamlessly integrates world-class art with vital ecological conservation. Hosting major international exhibitions—such as ZimSculpt, Origami in the Garden, and Chihuly—requires a highly coordinated, omnichannel marketing and environmental design strategy. Effectively promoting these high-profile installations and maintaining daily institutional growth demands cohesive visual storytelling. It requires a system that elegantly connects the artworks, cultural context, and botanical education to drive immediate visitor engagement while securing long-term philanthropic support and sponsorships.

Serving as the in-house Marketing & Communications Manager, I directed the institution's overarching brand strategy, digital outreach, and environmental graphics. Bridging digital marketing with physical site development, I developed a connected ecosystem of promotional assets, digital advertising, and targeted CRM campaigns to support major international exhibitions. My technical contributions spanned managing an SEO-optimized web architecture to spearheading the environmental graphic design for immersive educational signage.