Harris Broadcast Communications

Graphic Design | Marketing & Communication | Motion Graphics | 3D Visualization

Contribution

Imagine Communications (operating as Harris Broadcast) is a global heavyweight in media software and video routing infrastructure for the broadcasting industry. In the highly technical and competitive landscape of broadcast technology, communicating complex B2B hardware and software solutions requires a sophisticated, omnichannel marketing strategy. Capturing attention at major international trade shows, such as HD World, and across digital platforms demands cohesive, high-impact visual storytelling that instantly translates dense technical specifications into an accessible, engaging narrative for executive decision-makers and broadcast engineers.

Serving as Marketing & Communications Manager from 2011 to 2014, I directed the complete fusion of digital marketing strategy and experiential visual design. My contributions ranged from email campaigns and digital advertising to annual NAB booth graphics, motion content, and interactive displays, pairing creative execution with analytics and optimization.